Alpaca Livestock Company, Inc.

2008-2009 Farm & Ranch Guide and Alpaca Resource Directory

Enrollment for 2008-2009 Levels A, B and C Now Closed

Contact the AOBA office for Level D participation

2008-2009 Farm & Ranch Guide and Alpaca Resource Directory contract forms:

AOBA Farm Member Advertising Contract

AOBA Farm Member Advertising Contract - Word version

Farm and Ranch Guide & Alpaca Resource Directory Promotional Advertising Program

Advertising Program Basics

Greetings, AOBA Members!

We are pleased to announce a new and improved Farm & Ranch Guide program for 2008!

In response to suggestions from the AOBA membership, the AOBA Marketing Committee is introducing the following changes and improvements to next year’s program:

(1) New, 1/6th page ads as an additional advertising option, in addition to the standard 1/3 page ads featured in previous years’ publications.

(2) Reduction in ad pricing in nearly all advertising categories to encourage wider program participation, regardless of budget.

(3) In addition to the traditional hard-copy publication, this year marks the inauguration of a new CD-ROM version of the FRG.

(4) On the CD-ROM, program participants now also have the option of including video advertising. For additional information and technical specifications regarding cost and submission procedures, please refer to "Submission Guidelines" below.

(5) Thanks to the hard work of the AOBA office staff, the new online leads program is now in place. AOBA Farm members can now buy FRG program leads via the Internet any time, day or night (cost based on the chart below). To purchase leads, click on “Membership Services,” and then click the “I would like to Purchase Leads List” link. You will be able to set your own criteria and calculate the cost of those leads before purchasing. This way, you can create your own custom lead list.

Here is a matrix that summarizes these new FRG categories, and associated benefits:

Level	Print	Online	CD-ROM	Video Add-on Available	Leads	Price
A	1/3 Page Color Ad	Full Listing	Included	Yes	30 days 25¢ lead	$695
New! B	1/6 Page Color Ad	Full Listing	Included	Yes	30 days 25¢ lead	$545
C	Full Farm Listing	Full Listing	Included	N/A	60 days 30¢ lead	$445
D	N/A	Full Listing	Included	N/A	90 days 35¢ lead	$295
AOBA Farm Members	N/A	Partial Listing in Membership List	N/A	N/A	120 days 45¢ lead*	$0

*Farm Members Only

Video Add-On Pricing:

30 second Video Add-On - $150
60 second Video Add-On - $300
120 second Video Add-On - $600
(Available to ARD Participants Only)

For those who are new to AOBA, the Farm & Ranch Guide (FRG) is a unique, cooperative marketing program whose purpose is to drive visitors to the farms and ranches of AOBA FRG participants. Additionally, the publication also includes a section entitled the “Alpaca Resource Directory (ARD).” This section is a continuing resource where vendors of alpaca apparel, alpaca home accessories, alpaca jewelry, and suppliers of farm and ranch supplies, as well as “A- or B-Level” FRG Advertisers may further promote their alpaca-related businesses and services.

The Farm & Ranch Guide (which will be at the front portion of the combined FRG & ARD publication) will mirror the successful FRG format of previous years – that is, it will consist of textual listings and 1/3-page ads of participating farms. This year, however, we will also include a new ad size – the new 1/6-page color ad referenced above.

Participation in the FRG is restricted to AOBA Farm Members. If you are an Associate member, you will want to upgrade your membership level now to “Farm” member status so you don’t miss out on this important marketing program [contact the AOBA office at (615) 834-4195 for details].

There are four levels of FRG participation:

Level “A”: 1/3 page color ad in the FRG section; bold face listing in the geographical section; and also a listing on the www.alpacainfo.com website. Level “A” participants will also have their ad on the CD-ROM version of the FRG and have the opportunity to purchase 30 or 60 seconds for their farm ad on the CD-ROM. Additionally, “A”-Level advertisers may purchase leads generated by AOBA’s national advertising program for $0.25 each after 30 days of receipt.

Level “B”: Same as Level “A,” except ad size is 1/6th page, versus 1/3rd page.

Level “C”: A listing in the geographical section of the FRG and a listing on www.alpacainfo.com. Level C participants will also have their listing on the CD-ROM version of the FRG. Level “C” advertisers may purchase AOBA leads for $0.30 each after 60 days of receipt.

Level “D”: A listing on www.alpacainfo.com. Level “D” advertisers may purchase AOBA leads for $0.35 each after 90 days of receipt.

Note: Beginning this year, ALL AOBA Members will be listed on the AOBA web site with their farm name, their name, their city and state. However, to qualify for a full farm web listing, one must be a participant in the FRG program. AOBA Farm Members who do not participate in the FRG program may purchase leads from AOBA after 120 days of receipt for $0.45 each.

For Level “A” and Level “B” FRG advertisers who are looking for an additional forum for targeted marketing, additional advertising options are available in the Alpaca Resource Directory (ARD). Advertising in this section can include any type of alpaca-related business or service – from stud services to farm supplies to finished goods, fashions, jewelry, etc. ARD participants may purchase leads at the same rate and time as Level “A” FRG participants. Additionally, ARD participants can purchase :30, :60 OR 2:00 minute video advertising space. Due to technical limitations of the CD itself, ARD participants are the ONLY program advertisers who can take advantage of the 2-minute video option.

We look forward to helping you with your national marketing needs through the AOBA FRG & ARD!
— Your AOBA Marketing Committee

IMPORTANT DATES!
DECEMBER 1, 2007:
Final date to register for the
“Premium Advertising” lottery for
Inside Back Cover and Back Cover.
DECEMBER 15, 2007:
Final date for RECEIPT of ad materials,
advertising contract, and full payment.

SUBMISSION GUIDELINES:

To be equitable to all advertisers, we have developed the following guidelines for the FRG & ARD publication:

FARM & RANCH SECTION:
1. Ad must focus on an alpaca farm (a physical location, not a website or other business endeavor).
2. “One Farm / One Ad” rule: only farm entities registered as AOBA Farm/Ranch Members may advertise in the FRG. Only one advertising package per farm/ranch, as multiple ads are not permitted.
3. Only one physical location per ad (e.g., business entities with multiple physical locations must purchase separate AOBA memberships and FRG ads for each geographic location).
4. If business office is located in a different state than the physical location of the alpacas for sale, the advertiser will have the option as to which state in which to place his/her ad.
5. Any website URLs listed must directly link to the advertising farm’s home page and be relevant to the FRG listing (e.g., the listed URL must take the viewer directly to an alpaca operation).
6. Use of the AOBA logo in an ad is permitted, as long as AOBA endorsement isn’t implied.
7. A minimum 1-point border around all ads is required (i.e., no “bleed” ads in the FRG section).
8. Ads must contain the word “alpaca” in some manner.
9. A farm name may appear in only one FRG ad and may not be cross-referenced in another farm's ad (Exceptions: farm names that are embedded in the registered name of an alpaca or in the web/e-mail address).
10. A farm logo may only be used in one FRG ad.
11. Cooperatives and joint ventures can only register with AOBA as “Associate Members,” so are therefore ineligible to participate in the FRG program.
12. Cooperatives and joint ventures among multiple AOBA Farm Members strictly for the purposes of advertising are not permitted in the FRG section. Such joint ventures among AOBA Farm Members ARE permitted, however, in the ARD section of this publication. (Joint family operations are exempt from this restriction.)
13. Advertising more than one business in the ad is approved only if all businesses are alpaca-related or in some way related to the sum-total operation of one alpaca farm (subject to AOBA Marketing Committee approval).
Please send your contract with your print ad materials to:
AOBA Farm & Ranch Guide • c/o Able Publishing • 714 Poyntz, Suite B •Manhattan KS 66502

ALPACA RESOURCE DIRECTORY SECTION:
1. Use of the AOBA logo in an ad is permitted, as long as AOBA endorsement isn’t implied.
2. Alpaca owners/breeders who advertise in the IRD Section must also have purchased a 1/3-page or 1/6-page ad in the FRG Section (and therefore, must also be an AOBA Farm Member).
3. LIMIT OF THREE PAGES per advertiser.

Please send your contract with your print ad materials to:
AOBA Farm & Ranch Guide • c/o Able Publishing • 714 Poyntz, Suite B • Manhattan KS 66502

VIDEO ADD-ON INFORMATION:
1. All ads must be the exact length of the purchased time (:30, :60, or 2:00) or less. Any submission over the time purchased will be rejected.
2. All video ads must adhere to the same guidelines as the FRG print ads.
3. Submissions must be in the MPEG2 format. Ads submitted in other formats will be rejected. Neither AOBA nor the Vendor will convert any submission.
4. AOBA recommends that all video be high resolution to ensure professional quality. Commercials will be dubbed as received. Those submitting an ad are solely responsible for quality.
5. No submission will be accepted that contain offensive language, images, or nudity. AOBA will reserve the right to reject any submission that is considered in poor taste or offensive.
6. The video ad must be submitted on CD. Please label the CD with your farm name, the FRG level you are
participating in, and the length of the ad.

Please send your video ad on CD to:
AOBA • 5000 Linbar Drive, Suite 297 • Nashville, TN 37211